Commercials and advertising are an important part of broadcasting. They are the lifeline” of any radio station. Selling commercial time generates the income to pay for day-to-day operations, buy new broadcasting equipment, and most important of all — to pay the salaries of the announcers.
WABC Western Academy is a broadcasting school that trains in the art of writing and producing professional commercials — commercials that are pleasing to the ear, and that sell the product for the sponsor — commercials that keep the sponsor coming back to buy more commercial time.
From the first session in the Production Studio, the WABC student quickly becomes aware of the challenge of learning to communicate, of establishing credibility and believability, and of convincing an audience to respond. It’s an exciting challenge!
